Often times the rationale for using DRM is “keeping honest people honest”. Perhaps that’s true where a hurdle impedes people’s behavior and steers them in a different path.
But what happens where there is NO legitimate path? That creates a blockade forcing people in a negative direction. For those who want on demand digital music, but want to own music and play it everywhere they could only turn to underground channels. (Yes, you can order a CD and wait for it, but today’s consumer wants everything NOW.) iTunes and Napster will give you music on demand but it’s a rental model restricted by time or location. (Even Jobs admits people don’t like to rent music.) Try to play that music from a web page, Linux computer, many MP3 players, Tivo, etc. and it will fail.
One of the most rewarding parts of AnywhereCD is hearing from users. And what many are saying is they WANT to pay for music, but they want to own. They’re honest people trying to be honest. Here’s a representative email:
From: “Nxx Mxxxx” <email@example.com>
Date: Thu, 12 Apr 2007 02:55:22 -0400 (Eastern Daylight Time)
To: “Michael Robertson”
Hurray for you Michael, you did it. Now we who want to be honest can be and that’s marvelous. Thank you for your persistence.
And there’s been public articles about it too. Like Matt Hartley who wrote “Special rules, renting your music — it’s all very silly in my eyes.” and “I want to see the artists getting paid! …. Personally, I am going to make purchases from AnywhereCD and let this (our dispute with WMG) work itself out.”
Thanks for the support Matt and others. I want people to be honest too. I don’t want them to use P2P because there’s no other way to get music legally in MP3 format. Now there’s an option where honest people can remain honest.
Squeezing your music
On another topic this isn’t specifically AnywhereCD related, but Logitech now has locker support for their Squeezebox music appliance. This means you can buy any album from AnywhereCD and play it IMMEDIATELY on your living room, office, bedroom music appliance. (Ok, ‘immediately’ in this context means it will be playable in about 60-90 seconds from the time you click buy confirmation button.) It’s really great stuff! Paying customers should get deluxe service and that’s what is happening here. You can read what Logitech has to say about it here and I talk about it on my blog with pictures here.